Today I am sharing the study plan for IBPS SO Marketing Officer Exam 2023-24. Following is the 7 weeks study plan for the IBPS SO Marketing Officer Exam 2023-24. Follow the plan in the same order as mentioned in the plan for each subject.
Tentative Exam Dates
|
Events |
Tentative Dates |
|---|---|
|
Preliminary Examination |
30.12.2023, 31.12.2023 |
|
Main Examination |
28.01.2024 |
Exam Pattern
Preliminary Exam
| Serial No. | Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|---|
| 1 | English Language | 50 | 25 | 40 Minutes |
| 2 | Reasoning | 50 | 50 | 40 Minutes |
| 3 | Quantitative Aptitude | 50 | 50 | 40 Minutes |
| TOTAL | 150 | 125 |
Mains Exam
| Name of Tests | No. of Questions | Maximum Marks | Duration |
|---|---|---|---|
| Professional Knowledge | 60 | 60 | 45 Minutes |
7 Weeks Study Plan
Week 1
Quantitative Aptitude
Day 1- Percentage and Interest
- Approximation
- Partnership
- Profit and Loss
- Time and Work
- Pipes and Cisterns
- Time, Speed and Distance
- Problems on Trains
- Boats and Streams
- Data Interpretation
- Data sufficiency
Week 2
Quantitative Aptitude
Day 1- Number series
- Ratio and proportions
- Mixtures and alligation
- Quadratic equations
- Data Interpretation practice
Week 3
Reasoning
Day 5- Blood Relation
- Syllogism
Day 7
- Inequalities
Week 4
Reasoning
Day 1-2- Puzzles
- Seating arrangements
- Coding-Decoding
- Direction and Distance
- Statement and Assumptions
- Statement and Conclusion
- Cause and Effect
- Statement and Argument
- Machine Input Output
Week 5
English
Day 1-3- Read English Grammar notes
- Practice Reading comprehensions
- Practice all types of questions
Week 6
- Revise Quantitative Aptitude and Reasoning course
Week 7
- Take mock tests
Study Plan- Mains Exam
Week 1
- Basics of Marketing
- Marketing Environment & Analysis
- Consumer Behaviour
- Business Buyer Behaviour
- Product Life Cycle (PLC)
- New Product Development
- Segmentation, Targeting and Positioning (STP)
- Monthly Banking Awareness Digest (6 months)
Week 2
- Branding
- Product Management
- Service Marketing
- Motivation Theories
- Leadership Strategies- Porter's 3 Generic Strategies
- Pricing
- BCG Matrix
- Porter's Model
- Marketing awareness capsule
Week 3
- Customer Relationship Management (CRM)
- Advertising & Promotion
- Marketing Channels
- Distribution & Channel Management
- Corporate Social Responsibility
Week 4
- Capital Budgeting
- Capital Structure
- Cost of Capital
- Leverages
- Ratio analysis
Week 5
- Human Resource Management
- Job Design & Job Analysis
- Training and Development
- Performance Measurement & Performance Appraisal
- Leadership & Grievance
- Discipline
- Employee Compensation
Week 6 and 7
- Revision
- Take 10 full length test series
IBPS SO Marketing Course
Team BankExamsToday is offering a full-fledged, comprehensive and systematic course for the preparation of IBPS SO Marketing exam. We are covering both Preliminary and Mains exams.Course features
- Video classes
- Study Material
- Live sessions
- Test series - 5 full-length tests
- Unit tests
- Special attention to Professional knowledge section from Day 1
- Systematic study plan
- Interview preparation guide
