SBI SO Marketing 2021: 40 Days Study Plan

Hello students,

Today I am sharing the study plan for the SBI SO Marketing exam. Follow the plan in the same order as mentioned in the plan for each subject.

Exam Pattern

• Exam Date: 15-11-2021

Sr. No.	Test		No. of Questions	Marks	Time
1.	Objective Test (Online)	Quantitative Aptitude	60	60	120 Minutes
2.		Reasoning	70	70
3.		General Awareness/Marketing Skills	70	70
4.	Descriptive Test (Online)	English Knowledge Test (Letter Writing & Essay)	2	50	30 minutes

Study Plan

Week 1

Quantitative Aptitude

Day 1

• Percentage and Interest
• Approximation
• Ratio and proportions
• Mixtures and alligation

Day 2

• Partnership
• Profit and Loss
• Number series

Day 3

• Time and Work
• Pipes and Cisterns

Day 4

• Time, Speed and Distance
• Problems on Trains
• Boats and Streams

Day 5-6-7

• Data Interpretation
• Data sufficiency
• Quadratic equations

Week 2

Reasoning

Day 1-2-3

• Puzzles
• Seating arrangements

Day 4

• Syllogism
• Inequalities

Day 5

• Coding-Decoding
• Direction and Distance

Day 6

• Statement and Assumptions
• Statement and Conclusion
• Cause and Effect
• Statement and Argument

Day 7

• Machine Input Output
• Blood Relation

Week 3- Day 1-2

1. Concepts of Marketing Management

• 4P and 5C of marketing
• Porter model
• Strategic planning process
• SWOT analysis
• Value chain
• Core Competencies

2. Marketing Environment

• Marketing Environment
• Factors Influencing Consumer Buyer Behavior
• The Marketing Research Process
• Product Life cycle (PLC)
• New Product Development
• Segmentation, Targeting and Positioning (STP)

Week 3- Day 3-4

3. Analysing the market

• Motivation theories: Freud, Maslow, Herzberg
• Buying Decision Process
• Market research

4. Connecting with customers

• Databases, Data Warehousing, Data Mining and Database marketing
• Marketing-Mix
• Marketing Funnel
• Customer Relationship Management

Week 3- Day 5-6

5. Developing marketing strategies

• Positioning and Differentiation
• Product Mix
• Market leadership strategies
• Product Life Cycle
• Brand Positioning
• Pricing Strategies
• Identifying Market Segments and Targets

6. Communication with customers

• Market Communication
• Process for Effective Communication; Advertising
• Different Advertising Media
• Communicating the value

7. Branding

• Brand equity – Role, scope and models
• Brand positioning
• Differentiation Strategies
• Competitive Strategies for Market Leaders
• Product Life-Cycle Marketing
• Pricing strategy

Week 3- Day 7

6. Communication with customers

• Market Communication
• Process for Effective Communication; Advertising
• Different Advertising Media
• Communicating the value

7. Branding

• Brand equity – Role, scope and models
• Brand positioning
• Differentiation Strategies
• Competitive Strategies for Market Leaders
• Product Life-Cycle Marketing
• Pricing strategy

Week 4- Day 1-2-3

General Awareness

• National and International Events
• Awards and Honours
• Summits and Conferences
• Government Scheme
• Budget
• Economic Survey
• Static GK
• People in News
• Books and Authors
• Monthly GK Digests
• India- Constitutional and Political Agriculture and Industry
• Sports
• Important Organisations and Governing Bodies
• Government Policies and Schemes
• Science and technology
• Acts and Bills
• Appointments & Resigns
• Committees
• Index & Ranking
• Military Exercise

Week 4- Day 4-5-6-7

• Go through essay and letter writing samples
• Write at least 5 essays and 5 letters

Week 5-6

• Revision
• Take 5 full-length mock tests

Join Course here