RCF Ltd Grade E1 Marketing Officer Recruitment 2023: Exam Pattern and Syllabus

Rashtriya Chemicals and Fertilizers Limited (RCF Ltd) has released the 2023 notification for the recruitment of a Grade E1 Marketing Officer.

Official Notification

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Important dates:

Activity	Date
Commencement of On-Line registration of application by candidates	09.01.2023 at 8:00 am
Last date for online registration of applications by candidates	29.01.2023 at 5:00 pm

No. of Vacancies:

Marketing Officer Grade E1 - 18 Posts including 3 (PWBD)

Application fees:

General, OBC, and EWS - Rs. 1000/-
SC/ST/PwBD/ExSM/Female category - No fees

Eligibility Criteria

Regular and full-time UGC/AICTE recognized Science / Engineering / Agriculture graduate of minimum 3 / 4 years duration and 2 years Regular and full-time UGC/AICTE recognized Post graduation degree in one of the following: -

Qualification - MBA (Marketing as specialization or Major) /MMS (Marketing as specialization or Major)/ MBA (Agri. Business Management) - If the specialization is not mentioned in the Mark Sheet / Degree certificate, the letter from the college/University specifying the specialization will be required.
Minimum Percentage: The candidates should have secured a minimum of 60% in the Final year of the Postgraduation degree. (55% for SC/ST category candidates).
Upper Age Limit as on 01.04.2022- 34 years for Unreserved category/EWS, For SC / ST Category – 39 years, For OBC Category – 37 years, For PWBD Category (General) – 44 years, For PWBD Category (SC/ ST) – 49 years, For PWBD Category (OBC) – 47 years.
Additional Concession for Children/ family members of the victims of the 1984 riots – 5 Years.
Experience: Minimum 2 years of Sales and Marketing experience as on 01.04.2022 preferably in an agro-related industry after Post Graduation qualification. The period of training will not be counted in the requisite experience period.

Qualification: Regular and full-time UGC recognized Agriculture Graduate degree of minimum 4 years duration and Regular and full-time UGC recognized Post graduation degree M.Sc. Agri. of 2 years duration in Agriculture / Agronomy / Agriculture Chemistry & Soil Science only will be considered. No other discipline will be considered.
Minimum Percentage: The candidates should have secured a minimum of 60% in the Final year of the Postgraduation degree. (55% for SC/ST category candidates)
Experience: Minimum 2 years of sales and Marketing experience as on 01.04.2022 preferably in agro-related industry after Post Graduation qualification. The period of training will not be counted in the requisite experience period.
Maximum Age – 34 years for Unreserved category, For SC / ST Category – 39 years, For OBC Category – 37 years, For PWBD Category (General) – 44 years, For PWBD Category (SC/ ST) – 49 years, For PWBD Category (OBC) – 47 years.
Additional Concession for Children/ family members of the victims of the 1984 riots – 5 Years.

Selection Process

The selection process for the position of Officer (Marketing) comprises of Online Test and Personal Interview.
Eligible candidates will be required to appear for a computer-based online objective-type test, information for which will be provided in the Admit card.
The online test will have two parts, Discipline related and Aptitude related. The duration of the test will be ninety (90) minutes. The total number of questions will be 100, each, out of which 50 questions would be from a mix of course curriculum of qualifying degree /relevant qualification of the relevant discipline of two marks each and 50 questions from General English, Quantitative Aptitude, Reasoning & General Knowledge / Awareness of one mark each. There will be negative markings for the wrong answers. The level of the domain subject will be as applicable to the above post.

S. no.	Parameter	Weightage of marks obtained in each parameter
1	Online Test	80% (rounded off to 02 decimal places)
2	Personal Interview	20% (rounded off to 02 decimal places)
Total		100%

Syllabus

Quantitative Aptitude

Data Interpretation
Boats and Streams
Time and Work
Time, Speed, and Distance
Partnership
Mixtures and Alligation
Ages and Average
Profit and Loss
Percentage and Interest
Problems on Trains
Pipes and Cisterns
Area and Volume
Number Series

Reasoning

Machine Input Out
Puzzles
Seating Arrangement
Order and Ranking
Inequalities
Statement and Assumptions
Statement and Conclusion
Coding Decoding
Cause and Effect
Statement and Argument
Venn Diagram/Syllogism
Blood Relation
Direction and Distance

English Language

Reading Comprehension
Cloze Test
Error Spotting
Double Fillers
Sentence Rearrangement
Vocabulary Based Questions

General Awareness

Current affairs
Economic News
Banking Awareness News
Sports Events
Awards and Honors
Books and Authors
Government Schemes and Programmes
Economic Survey
Union Budget
Appointments & Resigns
Committees
Index & Ranking
Reports Analysis
Military Exercise
Science and Technology
Summits and Conferences
Festivals Organized
MOUs Signed

Professional Knowledge(Marketing)

Concepts of Marketing Management

4P and 5C of marketing
Porter model
Strategic planning process
SWOT analysis
Value chain
Core Competencies

Marketing Environment

Marketing Environment
Factors Influencing Consumer Buyer Behavior
The Marketing Research Process

Analysing the market

Motivation theories: Freud, Maslow, Herzberg
Buying Decision Process
Market research

Connecting with customers

Databases, Data Warehousing, Data Mining and Database marketing
Marketing-Mix
Marketing Funnel
Customer Relationship Management

Developing marketing strategies

Positioning and Differentiation
Product Mix
Market leadership strategies
Product Life Cycle
Brand Positioning
Pricing Strategies
Identifying Market Segments and Targets

Communication with customers

Market Communication
Process for Effective Communication; Advertising
Different Advertising Media
Communicating the value

Branding

Brand equity – Role, scope, and models
Brand positioning
Differentiation Strategies
Competitive Strategies for Market Leaders
Product Life-Cycle Marketing
Pricing strategy

RCF Ltd Grade E1 Marketing Officer Course by Team BankExamsToday

Team BankExamsToday is offering is a full-fledged, comprehensive, and systematic course for the preparation for the RCF Ltd Grade E1 Marketing Officer exam.

Course features

Daily video classes
Study Material
Live sessions
Unit tests
Special attention to the Professional knowledge section (Marketing) from Day 1
Full-length Quizzes
Interview preparation guide

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