National Fertilizers Limited Recruitment : Marketing 2023-24

National Fertilizers Limited invites applications from experienced professionals for the post of Marketing. Today we are providing a syllabus and exam pattern for the exam.

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Important Dates

Particulars	Date
Commencement date of online application	2nd November 2023
Last Date of the online application	1st December 2023

Number of Vacancies

Post / s	Minimum Age	Maximum Age as on (31.10.2023)	Total Vacancies
Management Trainee (Marketing)	18 Years	27 Years	60

Relaxation in Age Limit

Category	Age Relaxation
Scheduled Caste/ scheduled Tribe Candidates	By 5 years
Other Backward classes (OBC) Candidates (Non-Creamy layer)	By 3 years
PWBD (UR)	By 10 years
PWBD (SC/ST)	By 15 years
PWBD (OBC/NCL)	By13 years

Note: The upper age limit is relaxed by 05 (five) years for the candidates who had ordinarily been domiciled in the state of Jammu & Kashmir from 01.01.1980 to 31.12.1989.

Qualification (As on 31.10.2023)

Posts

Qualifications

Management Trainee (Marketing)

Min. 60% marks (50% for SC/ST/PwBD) in 02 years full time MBA/PGDBM/PGDM in Marketing/ Agri Business Marketing/ Rural Management/ Foreign trade/International Marketing from Universities/ Institutes recognized by UGC/AICTE OR B.Sc in Agriculture with Min. 60% marks (50% for SC/ST/PwBD) in M.Sc. (Agriculture) with specialization in Seed Science & Tech./ Genetics & Plant Breeding/ Agronomy/ Soil Science/ Agriculture Chemistry/ Entomology/ Pathology from Universities/ Institutes recognized by UGC/AICTE/ICAR.

Pay Scale

Post	Pay Scale
Management Trainee (Marketing)	Rs 40,000-1,40,000

Selection Procedure

OFFLINE OMR-BASED EXAMINATION
Candidates will be required to appear for an Offline OMR Based objective type test, on the day, date, time & venue as mentioned in the Admit card, which shall tentatively be issued well in time before the date of the test. The candidates will be allowed to appear in the Test only if they possess a valid Admit Card indicating roll number, name & address of the allocated test center, and guidelines for the test.

Exam Pattern( Online Examination)

Name of section	No. of questions	Time allotted
Questions from Concerned Subject	100	120 Mins.
General English	50
Quantitative Aptitude
Reasoning
General Knowledge/ Awareness
Total	150

Syllabus for NFL Management Trainee: Marketing

Quantitative Aptitude

Data Interpretation
Boats and Streams
Time and Work
Time, Speed and Distance
Partnership
Mixtures and Alligation
Ages and Average
Profit and Loss
Percentage and Interest
Problems on Trains
Pipes and Cisterns
Area and Volume
Number Series

Reasoning

Machine Input Out
Puzzles
Seating Arrangement
Order and Ranking
Inequalities
Statement and Assumptions
Statement and Conclusion
Coding-Decoding
Cause and Effect
Statement and Argument
Venn Diagram/Syllogism
Blood Relation
Direction and Distance
Reading Comprehension
Cloze Test
Error Spotting
Double Fillers
Sentence Rearrangement
Vocabulary Based Question

General Awareness

Important RBI Circulars
Government Schemes
India's rank in Indices
International reports
Appointments
Important days
Forecasted GDP of India
Awards and Honors
Committees
Products launched by Banks
Summits and conferences
States and their capitals
MOUs
Banking Terms
Joint Military Exercises
Sports Events
Obituaries
Popular Books Released
Cabinet Ministers
Countries and Capitals
Brand Ambassadors
Banks headquarters
International Organizations
Union Budget 2022-24
Current Affairs
Indian Economy
History
Geography
Art & Culture
Sports
Important Dates and their events
Science & Technology

General English

Reading Comprehension
Cloze Test
Error Spotting
Double Fillers
Sentence Rearrangement
Vocabulary Based Questions

Professional Knowledge :

Marketing Management

Introduction to Marketing
Introduction to Marketing Management
Nature and Scope of Marketing
Marketing Environment
Marketing Organization
Processes and Planning
Marketing Programs
Marketing Decisions
Marketing Mix (4Ps, 7Ps, etc.)
Exchange definition
Holistic Marketing
Marketing competitiveness

Marketing Research

Marketing Research
Competitor Analysis
Market Segmentation
User Research & Feedback
Research Tools
Demand Forecasting

Marketing Planning and Strategies

Management Processes in Marketing
Types of Marketing Plan
Competitive Marketing Strategies
Interactions between the Marketing Mix and Marketing Environment
Control Mechanisms in Marketing
Strategic planning
Strategic units
Promotional Strategy
Advertisement strategies
Competitive strategy
Marketing control
Price volume control

Marketing Types

Marketing of Services
International Marketing
Rural Marketing
Bank Marketing
Insurance Marketing

Product Management

Introduction to Product Life Cycle
Product Planning & Development
Branding, Packaging, Labeling, Standardization & Grading
Pricing and Distribution channels
Levels of a product
Product mix
Product Portfolio Decisions
BCG matrix and its applications
Product planning,
New Product Development Process
Innovation and Creativity
Product Testing
Product Placement & Commercialization
Product Vertical Integration
Product development process

Pricing Decisions

Price and its Determinants
Objectives of Pricing Decisions
Factors Affecting Pricing Decisions
Pricing Policies and Strategies
Pricing Methods

Distribution Strategy

Meaning, Need for and Importance of Distribution Channel
Factors Influencing Channel Decisions
Types of Channels- Direct Channel, Indirect Channel
Functions of Channel Members

Promotion Mix and Sales

Promotion mix and its components
Advertising
Sales Promotion
Personal selling
Direct marketing
Public Relations and publicity
Online marketing
Developing an integrated promotion mix
Promotion Mix Decisions:
Advertising decisions
Sales promotion decisions
Personal selling decisions
Public Relations and Publicity decisions

Brand Management

Introduction to brands and brand management
Brand research and brand equity
Branding for different product categories
Branding & differentiation
Brand image
Brand element and brand association
Brand equity measurement
Competitive analysis
Brand positioning
Brand hierarchies
CBBE (Customer-based brand equity)
Branding & IMC

Consumer Behavior

Determinants of consumer behaviour
Types of buying decisions
Stages of the buying process
Importance of consumer behaviour study
Consumer personality & brand personality
Buying influences
Buying process
Factors influencing buying decisions
Models of buying behaviour
Post-purchase behaviour
Data collection techniques
Sources of secondary data for marketing decisions
Buyer-supplier relationship
Customer value

Services/Digital Marketing

Customer relationship management (CRM)
Internet marketing
Social Media Optimization (SMO)
Social Media Marketing (SMM) and Search Engine Optimization (SEO)
The distinction between goods and services
Marketing mix for services
Types of services
Strategies for Services Marketing

Advanced Marketing Techniques

Global marketing
Strategic Marketing Process
Value chain
Value creation
Nature & scope of rural markets,
Marketing to cooperatives,
Channels of distribution in rural India.
Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
CSR.

Miscellaneous Topics

Social Responsibility
Marketing Ethics
Consumer Protection in India
Wholesale and Retail Trade
NPV theory
HERZBERG Theory
Alliance marketing
Green marketing
E-commerce
E-marketing
E-Retailing
Relationship marketing
Mobile marketing

Marketing Awareness

Popular brands and their
Popular acquisitions
Companies and their CEO's
Brand ambassadors of brands
Popular brand campaigns
Latest products and applications of banks

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Unit Tests
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NFL Management Trainee: Marketing.