Important Dates
|
Particulars |
Date |
|---|---|
|
Commencement date of on-line application |
28.12.2024 |
|
Last Date of the online application |
17.01.2025 |
| Date of Online Examination
| Shall be advised shortly |
Number of Vacancies
|
Post / s |
Minimum Age |
Maximum Age (as on 01.12.2024) |
Total Vacancies |
|---|---|---|---|
|
Agriculture Marketing Officer Scale I |
24 |
34 |
150 |
|
Agriculture Marketing Manager Scale II |
26 |
36 |
50 |
|
Manager – Sales Scale II |
24 |
34 |
450 |
|
Manager – Credit Analyst Scale II |
24 |
34 |
78 |
|
Senior Manager - Credit Analyst Scale III |
27 |
37 |
46 |
|
Senior Manager - MSME Relationship Scale III |
28 |
40 |
205 |
|
Head - SME Cell Scale IV |
30 |
42 |
12 |
Relaxation in Age Limit
|
Sr. |
Category |
Age relaxation (in years) |
|
|---|---|---|---|
|
1 |
Scheduled Caste/ Scheduled Tribe |
5 years |
|
|
2 |
Other Backward Classes (Non-Creamy Layer) |
3 years |
|
|
3 |
Persons with Benchmark Disabilities (PwBD) |
Gen/EWS |
10 years |
|
(OBC) |
13 years |
||
|
SC/ST |
15 years |
||
|
4 |
Persons affected by 1984 riots |
5 years |
|
|
5 |
Ex-servicemen, Commissioned Officers including Emergency Commissioned Officers (ECOs)/ Short Service Commissioned Officers (SSCOs) who have rendered at least 5 years military service and have been released on completion of assignment (including those whose assignment is due to be completed within one year from the last date of receipt of application) otherwise than by way of dismissal or discharge on account of misconduct or inefficiency or physical disability attributable to military service or invalidment |
Gen/EWS |
5 years |
|
OBC |
8 years |
||
|
SC/ST |
10 years |
||
Note: Maximum age indicated is for General category candidates as on 01.12.2024
Qualification & Experience (As on 01.06.2024)
|
Posts |
Qualifications |
Experience |
|---|---|---|
|
Agriculture Marketing Officer Scale I |
Graduation in any discipline AND Two Year Full Time Post Graduate Degree or Diploma in Sales/Marketing/Agri Business/Rural Management/Finance |
Minimum -02- Year experience in Sales Activities in Agri-Lending for Banking/ NBFC Sector. |
|
Agriculture Marketing Manager Scale II |
Graduation in any discipline AND Two Year Full Time Post Graduate Degree or Diploma in Sales/Marketing/Agri Business/Rural Management/Finance |
Minimum -04- Year experience in Sales Activities in Agri-Lending for Banking/ NBFC Sector. |
|
Manager - Sales Scale II |
Graduation in any discipline Preferred: MBA / PGDM in Marketing/Sales/Banking |
Minimum -03- Year experience in Marketing and sales in Banking and Finance institutions. |
|
Manager - Credit Analyst Scale II |
Graduation in any discipline Preferred : CA/CFA/CMA or Two Year Full Time MBA / PGDM in Finance |
Minimum -03- Year experience in Credit appraisal, preferably in Corporate/ MSME Credit in any Scheduled Commercial Bank/NBFC/Public sector or listed Financial Institutions in India. OR Minimum 3 years of experience as Analyst in RBI approved Rating Agencies. (However, for candidate having CA/CMA qualification, minimum experience required is 2 years) |
|
Senior Manager - Credit Analyst Scale III |
Graduation in any discipline Preferred : CA/CFA/CMA or Two Year Full Time MBA / PGDM in Finance |
Minimum -06- Year experience in Credit appraisal, preferably in Corporate/ MSME Credit in any Scheduled Commercial Bank/NBFC/Public sector or listed Financial Institutions in India. OR Minimum 6 years of experience as Analyst in RBI approved Rating Agencies. (However, for candidate having CA/CMA qualification minimum experience required is 5 years) |
|
Senior Manager - MSME Relationship Scale III |
Graduation in any discipline |
Minimum 8 years of experience in Credit / MSME-Credit / Sales / Marketing with any Bank / Financial Institutions in India |
|
OR |
||
|
Two Year Full Time MBA / PGDM in Finance / Marketing / Banking |
Minimum 6 years of experience in Credit / MSME- Credit / Sales / Marketing with any Bank / Financial Institutions in India. |
|
|
Head - SME Cell Scale IV |
Graduation in any discipline Preferred : Post graduate Degree/Diploma in Management with Specialization in Marketing/Sales/Banking/Forex/Finance |
Minimum -08- Year experience in Relationship Management in MSME Credit/Sales with any Bank/ NBFC/Financial Institutions in India. |
- All the educational qualifications mentioned should be from a recognized University/ Institute/ Board recognized by Govt. of India/ approved by Govt. Regulatory Bodies. Proper document from Board/ University / Regulatory Body has to be submitted at the time of application / interview / as and when called for by the Bank.
- Calculation of Percentage: The percentage of marks, unless mentioned by the University/ Board, shall be arrived at, by dividing the total marks obtained by the candidate in all the subjects in all semester(s)/ year(s) by aggregate maximum marks in all the subjects irrespective of honours/ optional/ additional optional subject, if any, multiplied by 100. This will be applicable for those Universities also where class/ grade is decided on the basis of Honours marks only.
- The fraction of percentage so arrived will be ignored i.e. 59.99% will be treated as less than 60% and 54.99% will be treated as less than 55%.
Probation Period, Service Bond
- The selected candidate will be on probation for a period of 12 months (-1- year) of active service from the date of his/ her joining the Bank.
- For those selected on Regular basis, they will be required to mandatorily execute a Service Bond as under:
- ‘‘Serve for a minimum period of -3- years in the Bank after joining the services or in lieu thereof an amount of R 1.5 Lacs’
Credit History
Selection Procedure
- The selection process may comprises online test, psychometric test or any other test deemed suitable for further selection process followed by Group Discussion and/or Interview of candidates, qualifying in the online test.
- However, if the number of eligible applications received is large/less, then Bank reserves the right to change the shortlisting criteria/interview process. Bank may, at its discretion, consider conducting of Multiple Choice/Descriptive/ Psychometric Test / Group Discussion/Interviews or any other selection/shortlisting methodologies for the above position.
- Merely satisfying the eligibility norms does not entitle a candidate to be called for interview. Bank reserves the right to call only the requisite number of candidates for the interview after preliminary screening/short-listing with reference to the candidate’s qualification, suitability, experience etc.
- Bank reserves the right to consider the candidature of the candidate to any other position other than for which he/she has applied for, subject to the condition that the candidate fulfil the eligibility criteria prescribed for the position for which the candidate is considered for.
- Bank reserves the right to combine two or more similar position/s as one position, if necessitated.
|
Name of section |
No. of Questions |
Maximum Marks |
Duration |
|---|---|---|---|
|
Reasoning |
25 |
25 |
150 Minutes |
|
English Language |
25 |
25 |
|
|
Quantitative Aptitude |
25 |
25 |
|
|
Professional Knowledge |
75 |
150 |
|
|
Total |
150 |
225 |
- The above Sections / Tests except the Test of English Language will be available bilingually, i.e. English and Hindi.
- Section/Test 1, 2 & 3 are qualifying in nature and marks secured in these sections will not be reckoned for final result. The minimum qualifying marks/percentage of marks in each of the section would be 40% for General & EWS Category and 35% for Reserved Categories. However, the Bank reserves the right to change the minimum/ waive off qualifying criteria at its sole discretion.
- Marks Section/Test 4 i.e. Professional Knowledge shall be reckoned for shortlisting the candidates for participation in further selection process and drawing the rank list. There will be penalty for wrong answers in this section (i.e. section 4). For each question for which a wrong answer has been given by the candidate, 0.25 of the marks assigned to that question will be deducted as penalty to arrive at corrected score. If a question is left blank, i.e. no answer is given by the candidate; there will be no penalty for that question.
Syllabus
Reasoning
- Machine Input Out
- Puzzles
- Seating Arrangement
- Order and Ranking
- Inequalities
- Statement and Assumptions
- Statement and Conclusion
- Coding-Decoding
- Cause and Effect
- Statement and Argument
- Venn Diagram/Syllogism
- Blood Relation
- Direction and Distance
English Language
- Reading Comprehensions
- Para Jumbles
- Para Completion
- Vocabulary
- Error Spotting
- Sentence Improvement
- Cloze test
- Rearrangement of sentences
Quantitative Aptitude
- Data Interpretation
- Boats and Streams
- Time and Work
- Time, Speed, and Distance
- Partnership
- Mixtures and Alligation
- Ages and Average
- Profit and Loss
- Percentage and Interest
- Problems on Trains
- Pipes and Cisterns
- Area and Volume
- Number Series
- Linear equations
- Quadratic equations
- Data sufficiency
Professional Knowledge
Module A
Overview of Credit
- Principles of lending
- Credit policy
- Types of borrowers & types of credit facilities
- Credit delivery
- Credit Appraisal
- Credit rating
Module B
Analysis of Financial Statements
- Basics of Financial Statements
- Ratio analysis
- Cash flow statement
- Fund flow statement
- Project appraisal
- Working capital management
Module C
Financial management
- Indian Financial System
- Regulatory bodies in India
- Money market and Capital market instruments
- Time value of money
- Basics of derivatives
- Leverages
- Capital budgeting
Module D
Other credits
- Export Finance
- Priority sector lending
- Non-fund based Credit Facilities
- Government-sponsored schemes
- Retail loans
Module E
Management of Impaired assets
- Documentation
- IRAC norms
- Types of charges
- Management of impaired assets
- IBC 2016
- SARFAESI ACT
Module F
RBI circulars and related laws
- RBI circulars (1 year)
- Companies act
- Contract act 1872
- Banking regulation 1949
- RBI act 1934
- Negotiable Instruments Act 1881
- Payment and Settlement Act 2007
Head SME Cell
- Definition and Classification
- Role of MSMEs in the Economy
- MSME Development Policies
- Types of Financing
- Credit Appraisal Process
- Loan Products for SMEs
- Risk Assessment in SME Lending
- MSME Act, 2006
- Priority Sector Lending (PSL)
- Government Schemes and Programs
- NPA Management
- Financial Statement Analysis
- Working Capital Management
- Cost of Capital
- Customer Relationship Management (CRM)
- Market Segmentation
- Sales Strategy
- Types of Risks
- Risk Mitigation Techniques
- Stress Testing for SMEs
- Digital Lending Platforms
- Data Analytics in SME Banking
- Digital Payment Solutions
- Bank Marketing
- Export Credit and Finance
- Export Guarantee Schemes
- Trade Facilitation Programs
- Business Advisory Services
- Scaling Challenges for SMEs
- SME Clusters and Ecosystem Development
- Pricing Policies and Strategies
Marketing management
- Introduction to Marketing
- Introduction to Marketing Management
- Nature and Scope of Marketing
- Marketing Environment
- Marketing Organization
- Processes and Planning
- Marketing Programs
- Marketing Decisions
- Marketing Mix (4Ps, 7Ps, etc.)
- Exchange definition
- Holistic Marketing
- Marketing competitiveness
- Management Processes in Marketing
- Types of Marketing Plan
- Competitive Marketing Strategies
- Interactions between the Marketing Mix and Marketing Environment
- Control Mechanisms in Marketing
- Strategic planning
- Strategic units
- Promotional Strategy
- Advertisement strategies
- Competitive strategy
- Marketing control
- Price volume control
- Marketing of Services
- International Marketing
- Rural Marketing
- Bank Marketing
- Insurance Marketing
- Introduction to Product Life Cycle
- Product Planning & Development
- Branding, Packaging, Labeling, Standardization & Grading
- Pricing and Distribution channels
- Levels of a product
- Product mix
- Product Portfolio Decisions
- BCG matrix and its applications
- Product planning,
- New Product Development Process
- Innovation and Creativity
- Product Testing
- Product Placement & Commercialization
- Product Vertical Integration
- Product development process
- Price and its Determinants
- Objectives of Pricing Decisions
- Factors Affecting Pricing Decisions
- Pricing Policies and Strategies
- Pricing Methods
- Meaning, Need for and Importance of Distribution Channel
- Factors Influencing Channel Decisions
- Types of Channels- Direct Channel, Indirect Channel
- Functions of Channel Members
- Promotion mix and its components
- Advertising
- Sales Promotion
- Personal selling
- Direct marketing
- Public Relations and publicity
- Online marketing
- Developing an integrated promotion mix
- Promotion Mix Decisions:
- Advertising decisions
- Sales promotion decisions
- Personal selling decisions
- Public Relations and Publicity decisions
- Introduction to brands and brand management
- Brand research and brand equity
- Branding for different product categories
- Branding & differentiation
- Brand image
- Brand element and brand association
- Brand equity measurement
- Competitive analysis
- Brand positioning
- Brand hierarchies
- CBBE (Customer-based brand equity)
- Branding & IMC
- Global marketing
- Strategic Marketing Process
- Value chain
- Value creation
- Nature & scope of rural markets,
- Marketing to cooperatives,
- Channels of distribution in rural India.
- Inbound marketing, reverse marketing, up-selling, down-selling and cross-selling techniques
- CSR.
- Popular brands and their
- Popular acquisitions
- Companies and their CEO's
- Brand ambassadors of brands
- Popular brand campaigns
- Latest products and applications of banks
Strategic Management
1.Strategic Management - Concept and Types
- Levels of Strategy
- Forms of Strategy
- Process of Strategy
2.External Analysis
- PESTEL Framework
- ETOP
- QUEST
- Porter’s 5 Forces
- Impact Matrix
- Strategic Group Mapping
3.Internal Analysis
- Competitive Advantage
- Critical Success Factors
- Value Chain Analysis
- Benchmarking
- SWOT Analysis
- SFAS Matrix
- Strategic Advantage Profile (SAP)
4.Business Strategies
- Generic Competitive Strategies
- First Mover Advantages
- Cooperative Strategies
- Industry Life Cycle
5.Corporate Strategies
- Growth Strategy
- Stability Strategy
- Retrenchment Strategy
- Combination Strategy
- Turnaround Management
6.Business Portfolio Analysis
- BCG’s Matrix
- Internal-External (IE) Matrix
- GE McKinsey Matrix
- Experience Curve
- Grand Strategy Matrix
- SPACE Matrix
7.Strategy Implementation and Evaluation
- Strategy Implementation
- Strategy and Structure Strategy
- Strategy Evaluation and Control
- Control Mechanisms
- Strategic Incentive Management
- McKinsey’s 7S Model
8.Management of Strategic Change
- Barriers to Change
- Models of strategic change
- Change Requirement
Marketing Research
1.Introduction to Marketing Research
- Marketing Research Process
- Types of Marketing Research
- Sources of Marketing Research
2.Research Problem and Research Approach
- Research Problem
- Research Approach
3.Research Design
- Classifications of Research Design
- Other Research Types
- Errors in Research Design
4.Secondary Data Analysis
- Types of Data
- Types of Secondary Data
- Data Mining
- Geodemographic Data Analysis
- Customer Relationship Management
- Big Data
- Web Analytics
5.Qualitative Research: Approaches
- Phenomenology
- Ethnographic Research
- Grounded Theory
- Case Study
- Action Research
6.Qualitative Research: Techniques and Analysis
- Focus Group
- In-depth interview
- Projective techniques
- Data Analysis for Qualitative research
- Approaches to Data Analysis
7.Survey Method and Observation
- Modes of Survey Questionnaire
- Evaluation of the Survey Methods
- Sources of Errors in Surveys
- Observation Techniques
- Types of Observation Techniques
8.Causal Research and Experimentation
- Causality
- Experiment Method
- Steps of Experimental method
- Types of Extraneous Variables
- Controlling Extraneous Variables
- Other issues in Experimental Design
- Validity
- Classification of Experimental designs
- Laboratory and Field Experiments
- Basic versus Factorial Experimental Designs
- Test Marketing
9.Measurement and Scaling
- Measurement and Scaling
- Scale characteristics
- Types of Scales
- Nature of Scales
- Types of Scaling techniques
- Multi Item Scale
- Scale Evaluation
- Questionnaire Design
- Basic Considerations in Questionnaire Design
- Questionnaire Design Process
- Sampling and Hypothesis Testing
- Process of Sampling Design
- Classification of Sampling Techniques
- Sampling Distribution
- Hypothesis Testing
- Type I and Type II Errors
- Process of Hypothesis Testing
12.Data Analysis Approaches
- Factor Analysis
- Cluster Analysis
- Multidimensional Scaling
- Conjoint Analysis
13.Forecasting Techniques
- Forecasting Methods
- Qualitative Forecasts
- Time Series Forecasting
- Simple Linear Regression
- Correlation
- Multiple Regression
- Seasonal Adjustments
- Accuracy of Forecast
Digital Marketing:
1.Introducing Digital Marketing
- Digital Marketing
- Characteristics of Digital Media
- e-Commerce and e-Business
- Benefits of Digital Media
- Challenges of Digital Communications
2.Analysis of Environment
- Situation Analysis
- Customer Analysis
- Consumer Buying Process
- Competitor Analysis
- Channel Structure
- Business Model
- Revenue Models
- Macro Environment
- Legal and Ethical Environment
3.Digital Marketing Strategy
- Strategy Formulation
- Online Revenue Contribution
- Strategy Implementation and Control
- Digital Marketing and Marketing Mix
- Product
- Price
- Place
- Promotion
- People, Process, and Physical evidence
5.Customer Relationship Management
- Customer Lifecycle Management
6.Customer Experience
- Website Development Process
- Analysis and Design of Website
- Development and Testing
- Service Quality
7.Digital Campaign Planning
- Digital Marketing Campaigns
8.Marketing Communications
- Steps of Online advertising
- Search Engine Marketing
- Search Engine Optimisation
- Paid Search Marketing
- Display Advertising
- Online Public Relations
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Social Media Marketing
- Offline Promotion Techniques
9.Evaluation of Digital Marketing
- Web Analytics
- Google Analytics
10.Emerging Technologies
- Cloud Computing
- Artificial Intelligence
- Expert Systems
- Fuzzy Logic
- Neural Network
- Big Data
- Blockchain and Bitcoins
BOB Senior Manager - Specialists Officers Course by Team BankExamsToday
- Daily video classes
- Study Material
- Live sessions
- Unit tests
- Special attention to Professional Knowledge section from Day 1
- 5 full-length mock tests
- Interview preparation guide
